You're part of the next generation of trade events where we offer a seamless approach to enhance your face to face strategy. Leverage the marketing tools available below to help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.
Marketing & Promotion
Content
Standard Promotional Package
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Exhibitor Profiles
Help the right buyers find you.
Be seen at the show with Exhibitor Profile
Help attendees find you and your products while they plan their visit. Attract relevant audiences by industry, category or product line for high quality connections and access more business opportunities at the event.
Exhibitor Profile is your own profile page published on the event website, including contact details, brands, products and services and other promotional materials to entice customers to your stand. The online exhibitor directory is the first place visitors look when planning their visit to Waste Expo Australia.
ACTION: Complete your Task 1 - listing and profile page as fully as possible to maximise engagement and attract more visitors.
Tip: The online directory is fully searchable so keywords are a must!
Event Guide and Adverts
As part of you stand package, all exhibitors will have their profile included in the Event Guide and all exhibitors will receive a half page advert to be included in our digital directory, unless:
- You have paid to upgrade to a full page or double page size
- You have purchased sponsorship (Silver, Gold, Platinum) which will come with an advert size upgrade.
Please contact us if you are unsure your advert size.
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Priority Profiles
Get seen the first time every time with Priority Profiles. This is included in upgraded packages, please enquire with your account manager for more information.
5x more clicks with Priority Profile
Start and stay ahead with Priority Profiles - twice the height, twice the impact. Be seen first and more often with double height listings. Unveil why your stand is a must-see; showcase product previews and direct attendees to get in touch.
Over 90% of show visitors plan their day using the Exhibitor Profiles.
10x more clicks with Priority Plus Profile
Priority Plus Profiles get you maximum visibility - all the exposure from a Priority Profile plus more. Ensure maximum brand expsoure with your products and services also promoted on the event homepage - with a guranteed top placement in your chosen product category.
Additional Promotional Opportunities
Additional Promotional Opportunities
Sponsorship at the event will significantly enhance your brands presence and visibility, giving you the unique opportunity to put yourself in front of key decision makers and to raise your company profile above your competitors.
Sponsorships vary in price to suit your budget and objectives with opportunities including: Feature area sponsors, onsite digital advertising, social media activations and more.
Exhibitor Marketing Collateral
We've put together an Exhibitor Tool Kit for you to use to promote your participation at the event. Whilst we're marketing to a new group of customers, we want to make sure your existing customers know that you'll be at Waste Expo Australia too.
In your tool kit, you'll find:
- Email signature for you to include in your emails
- Social media images for you to share on Instagram, Twitter, LinkedIn and Facebook
- Waste Expo Australia logos
- Web banner and MREC for you to display on your website
Share your attendance at Waste Expo Australia and enter the draw to win!
Waste Expo Australia is giving all exhibitors the opportunity to win:
- 2 free 2-Day VIP Tickets to Waste Expo Australia 2024
- 2 x social posts
- 1 x email advertorial
To be in with a chance to win*, simply access Gleanin using the personalised access link sent to you by your Account Manager, share your attendance at Waste Expo Australia 2024 on Facebook, Twitter or LinkedIn using asset provided and the hashtag #WasteExpoAU.
For every share, you will receive one entry into the draw for this fantastic prize. You can share as many times as you like to increase your chances of winning!
If you've not received the personalised link yet, please reach out to [email protected].
**Once you've received your personalised link, you will be prompted to share on your social media accounts via the Gleanin widget on the confirmation page. Don't forget to use #WasteExpoAU.
You're in the draw! You can increase your chances by sharing multiple times.
Digital Solutions
Promote, connect, thrive for the ultimate event ROI.
Connect and qualify on the go. This is included in all stand packages.
Know more about your leads than a business card will ever tell you. Scan to connect, share your brochures and get richer data for each so you're ready for a smarter follow up. Lead Manager is the quick and easy way to collect digital business cards. Get real time access to manage all your leads in one place for more effective follow-ups with a badge scanning solution that is simple, flexible, fast, and can run on a regular mobile phone.
Lead Manager App captures trusted data from the visitor badges used for show registration, and can be used by multiple stand staff, so you never miss a lead.
Key Features:
- Fast scanning: instantly capture Visitor Badge data
- Multiple users: consolidates leads collected from all staff on your stand
- Mobile app: Android or Apple. No external scanner needed
- Lead Quality rating: add notes and star ratings
- Paperless sharing of brochures to visitors
Privacy Policy Requirement
As Exhibitors, you are required to have your company’s privacy policy on display or printed out and easily accessible for visitors at your stand.
Go paperless and never miss a lead. This is an upgrade option - please contact your account manager for more information.
Busy at the show? Make your stand space work harder for you and avoid missing potential customers.
Lead Manager (Colleqt QR Codes) is the smart way for visitors to collect exhibitor information in exchange for their contact details. By displaying Colleqt QR Codes on your stand, this simple visitor led approach saves time and effort for all visitors and supports promotion of your business, products, services and content.
Attract even more of the right leads. This is an upgrade option, contact your account manager for more information.
From email to stand - create a tailored offer to attract more visitors and ensure you make the most out of your exhibiting experience. You'll receive qualified leads before the show begins, and increase traffic to your stand at the show.
3 easy steps:
- Create an irresistible hook for visitors to meet you at your stand. These may include live product demos, special offers, free samples, at-show limited exclusives and more.
- Lead Booster will send out an email to registered attendees to promote your offer
- You'll recieve the contact details of those that like, swipe and accept your offer and can follow up when they visit your stand.
Tip: Craft your offers carefully with your end goal in mind. Get a large number of leads with offers and giveaways; or access fewer but better qualified leads with business related offers such as demos or whitepapers. Create a strategy to target specific customers, drive stand awareness and generate leads before the show.
Maximise your ROI one insight at a time. This is included in all stand packages.
Realtime opportunities to achieve your goals. Access intelligent data and recommended actions to evaluate your performance and boost your results.
The Exhibitor Dashboard offers a data-driven approach to ensure you get the most out of your participation at Reed Gift Fairs. It gives you visibility into quantifiable business values.
Key Features:
Key Features:
- Quantify your company profile views and leads captured through the event.
- Split view leads by dimensions of interest.
- Assess online visitor engagement with your company and products/services over time.
- View matchmaking recommendations made to visitors by RX on your behalf through different channels.
Analyse and maximise your event results with a performance dashboard. This is an upgrade option, speak with your account manager for more information.
Benchmark Analytics helps exhibitors track multiple market signals to develop a data-driven assessment of their performance against their competitors.
Unlike most insight providers which track data from similar sources, Benchmark Analytics provides a view of visitor behaviour based on the trade show ecosystem.
Exhibitors can uncover visitor engagement patterns on their defined competitors cut by product categories, region, company size and new product launches.
With Benchmark Analytics, you can answer the following questions:
- Where do I stand in relation to my competitors?
- How can I improve my performance?